{"id":8725,"date":"2025-07-16T05:59:02","date_gmt":"2025-07-16T05:59:02","guid":{"rendered":"https:\/\/insightflowmedia.com\/archives\/8725"},"modified":"2025-07-16T06:14:57","modified_gmt":"2025-07-16T06:14:57","slug":"braless-tv-news-anchors-spark-heated-debate","status":"publish","type":"post","link":"https:\/\/insightflowmedia.com\/?p=8725","title":{"rendered":"This Actually Happened On Live TV &#8211; Check the Comment \ud83d\udc47"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t4f\/1\/16\/1f447.png\" alt=\"\ud83d\udc47\"\/><\/figure>\n\n\n<div>\n<div class=\"show-inline-featured-image wp-caption alignnone\">\n<figure class=\"wp-caption alignnone\">\n                                                    <img width=\"664\" height=\"350\" src=\"https:\/\/cdn-main.newsner.com\/wp-content\/uploads\/sites\/11\/2024\/10\/23092113\/broad1-664x350.jpg\" class=\"attachment-main-thumbnail size-main-thumbnail\" alt=\"\" classes=\"inline-featured-image\" loading=\"eager\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/cdn-main.newsner.com\/wp-content\/uploads\/sites\/11\/2024\/10\/23092113\/broad1-664x350.jpg 664w, https:\/\/cdn-main.newsner.com\/wp-content\/uploads\/sites\/11\/2024\/10\/23092113\/broad1-400x210.jpg 400w, https:\/\/cdn-main.newsner.com\/wp-content\/uploads\/sites\/11\/2024\/10\/23092113\/broad1-412x216.jpg 412w\" sizes=\"(max-width: 664px) 100vw, 664px\"\/><\/p>\n<\/figure><\/div>\n<p><strong>There are many ways to grab attention, but the Albanian TV station Zjarr takes it to a whole new level. <\/strong><\/p>\n<p><strong>A few years ago, their decision to feature braless news anchors stirred up emotions \u2014 and to this day, people are still debating whether it was bold and innovative or simply crossing the line.<\/strong> <\/p>\n<p>In an era where women have fought hard for equality in the workplace, respect for their dignity, and an end to being objectified in the media, an Albanian news program reignited the controversy with a stunningly bold choice.<\/p>\n<p>Back in 2016, TV channel ZJARR garnered headlines by using a provocative format \u2014 featuring scantily clad anchors \u2014 to attract viewers and boost ratings.<\/p>\n<p>The TV presenters wore open jackets with nothing underneath while delivering the latest news. It sparked a significant buzz in Albania, a small and conservative country in the Balkans, Europe.<\/p>\n<p>According to the TV station\u2019s owner, the approach was a success \u2014 and perhaps even a necessity, considering Albania\u2019s history.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>For 40 years, the country was held hostage by Enver Hoxha, a notorious communist dictator who ruled from 1944 until his death in 1985. His regime was defined by strict censorship, civil oppression, and an atmosphere of social mistrust.<\/p>\n<p>\u201dIn Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is \u2013 naked,\u201d Zjarr TV owner Ismet Drishti told <a href=\"https:\/\/uk.news.yahoo.com\/tv-station-albania-employing-almost-131100709.html\" target=\"_blank\" rel=\"nofollow\">AFP<\/a> in 2016. <\/p>\n<div class=\"newsner-article_inside_content\" id=\"newsner-674284828\">\n<p><script class=\"wp-rocket-ignore\"><![CDATA[\n\tyieldWrapper.cmd.push(function() {\n\t\tyieldWrapper.defineSlot({\n\t\t\tid: \"ad-modul_intext_157570_1\",\n\t\t\tadType: 'intext',\n\t\t\ttargeting: {\n\t\t\t\tpagePath: '\/news\/braless-tv-news-anchors-spark-heated-debate\/',pageTitle: 'Braless TV news anchors spark heated debate',pageCategory: 'News',pageLanguage: 'en_US',pageType: 'post',\t\t\t}\n\t\t});\n\t});\n]]><\/script>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-a-bit-unconventional\">\u201dA bit unconventional\u201d<\/h2>\n<p>Drishti assured that their hosts\u2019 nudity was a way to demonstrate transparency and impartiality on television.<\/p>\n<p>\u201dWe don\u2019t sell sex, we reproduce the news as it is. It\u2019s both symbolic and good publicity,\u201d said Drishti. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Since it was so successful, the owners wanted to expand the concept. For a while, Zjarr TV considered also broadcasting news bulletins in French and English with \u201dbare information,\u201d following the same model.<\/p>\n<p>The concept also turned the channel\u2019s presenters into major stars. One was Enki Bracaj, 21, who hosted an international news program. Her eye-catching outfits, which often revealed her cleavage, apparently resonated with many viewers, leading to soaring ratings.<\/p>\n<p>\u201dMost agree that her presentation style is a bit unconventional, but we are actively working on that. Honestly, it doesn\u2019t seem to be hurting her viewer ratings at all,\u201d a spokesperson for the channel <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-3244542\/Naked-ambition-Student-21-lands-job-news-reader-Albanian-TV-showing-breasts-open-screen-tests.html\" target=\"_blank\" rel=\"nofollow\">commented<\/a>. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-consulted-with-her-parents\">Consulted with her parents<\/h2>\n<p>Enki Bracaj landed her high-profile job after auditioning with her blouse open, proving she was far from a traditional journalist. <\/p>\n<p>At the time, the young woman studied public relations at her local university. In 2016, she reflected on her decision to go braless during the on-screen testing, saying: \u201dI simply found a way to put myself ahead in this competitive industry.\u201d<\/p>\n<p>Enki shared her thoughts on standing out: \u201dIt was clear that if I wanted to succeed, I needed to be brave and offer something different.\u201d Enki also mentioned that she consulted with her parents before making her decision, and their support made everything easier.<\/p>\n<div class=\"newsner-article_inside_content\" id=\"newsner-1276504428\">\n<p><script class=\"wp-rocket-ignore\"><![CDATA[\n\tyieldWrapper.cmd.push(function() {\n\t\tyieldWrapper.defineSlot({\n\t\t\tid: \"ad-modul_intext_157570_2\",\n\t\t\tadType: 'intext',\n\t\t\ttargeting: {\n\t\t\t\tpagePath: '\/news\/braless-tv-news-anchors-spark-heated-debate\/',pageTitle: 'Braless TV news anchors spark heated debate',pageCategory: 'News',pageLanguage: 'en_US',pageType: 'post',\t\t\t}\n\t\t});\n\t});\n]]><\/script>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-fired-after-playboy-offer\">Fired after Playboy offer <\/h2>\n<p>However, there were clear boundaries for what Zjarr TV would tolerate from its news anchors. Officially, Enki left the channel citing dissatisfaction with her salary, but her colleagues hinted at a different story. <\/p>\n<p>The real reason was that when Enki Bracaj accepted a modeling job with Playboy, her employers at the TV station felt she had crossed the line. Nudity and even topless bathing remain taboo in conservative Albania, where about 60 percent of the population is Muslim, according to <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-3344327\/Albanian-TV-presenter-hired-auditioning-blouse-undone-FIRED-posing-Playboy-replaced-newsreader-skimpier-clothes.html\" target=\"_blank\" rel=\"nofollow\">Daily Mail<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-finding-a-new-star\">Finding a new star<\/h2>\n<p>When the popular Bracaj was fired, the channel needed to find a replacement. They chose the somewhat more experienced 24-year-old presenter, Greta Hoxhaj. Like Enki, she also began working in a state of near undress.<\/p>\n<p>\u201dI worked hard for five years in local television, where I remained unnoticed,\u201d a cheerful and relaxed Hoxhaj told <a href=\"https:\/\/uk.news.yahoo.com\/tv-station-albania-employing-almost-131100709.html\" target=\"_blank\" rel=\"nofollow\">AFP<\/a>. \u201dI regret nothing \u2014 within three months, I became a star.\u201d<\/p>\n<p>In her everyday life, she typically dressed like other women her age, but every morning at the channel, she transformed into a different persona, donning a revealing, preferably pink jacket to read the news. Her stripped-down look \u201dis only for television, for information,\u201d she said.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-criticism\">Criticism<\/h2>\n<p>Zjarr TV isn\u2019t the only place where female anchors have bared it all. In <a href=\"https:\/\/www.irishmirror.ie\/sport\/naked-news-venezuelan-tv-presenter-5898592\" target=\"_blank\" rel=\"nofollow\">Venezuela,<\/a> for instance, a presenter on a news website stripped naked to celebrate the success in the Copa America football championships.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Images from the Albanian channel spread like wildfire, and videos featuring the attractive news anchors went viral on social media. One clip of the unclothed presenters garnered nearly 700,000 views on <a href=\"https:\/\/www.youtube.com\/watch?v=zMW2Dywc_t8&amp;t=3s&amp;ab_channel=ZjarrTelevizion\" target=\"_blank\" rel=\"nofollow\">YouTube <\/a>and continues to attract attention.<\/p>\n<p>While many internet users were eager to find out where they can watch the controversial program, others are raising their voices to demand greater accountability from the media in the fight for respect and equality.<\/p>\n<div class=\"newsner-article_inside_content\" id=\"newsner-371044161\">\n<p><script class=\"wp-rocket-ignore\"><![CDATA[\n\tyieldWrapper.cmd.push(function() {\n\t\tyieldWrapper.defineSlot({\n\t\t\tid: \"ad-modul_intext_157570_3\",\n\t\t\tadType: 'intext',\n\t\t\ttargeting: {\n\t\t\t\tpagePath: '\/news\/braless-tv-news-anchors-spark-heated-debate\/',pageTitle: 'Braless TV news anchors spark heated debate',pageCategory: 'News',pageLanguage: 'en_US',pageType: 'post',\t\t\t}\n\t\t});\n\t});\n]]><\/script>\n<\/div>\n<p>\u201dIt\u2019s pathetic to have accepted such a thing just to be on screen,\u201d commented one <a href=\"https:\/\/www.record.com.mx\/contra\/viral-noticiero-de-albania-con-presentadoras-en-toples-genera-rating-y-polemica\" target=\"_blank\" rel=\"nofollow\">online critic<\/a>, while another called the move \u201doutrageous\u201d and \u201ddisgustingly sexist.\u201d<\/p>\n<p>Images of Greta Hoxhaj frequently pop up on Facebook, sparking ongoing debates. Sometimes, these discussions expand into a broader conversation about how television presenters dress in general.<\/p>\n<p>\u201dThere are too many women on TV whose necklines are way too low on various shows. In the last episode of AGT, the two women wore dresses that were VERY questionable. Now, I don\u2019t care what women wear in their everyday lives, but TV should have better standards,\u201d <a href=\"https:\/\/www.facebook.com\/photo\/?fbid=1073696434127503&amp;set=a.796343511862798\" target=\"_blank\" rel=\"nofollow\">commented one individual<\/a>.<\/p>\n<p>However, opinions remain divided.<\/p>\n<p>\u201dI see nothing wrong with this picture. It will make particularly men more attentive to the news,\u201d wrote another person.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-everyone-is-free-to-change-the-channel\">\u201dEveryone is free to change the channel\u201d<\/h2>\n<p>Interestingly, the response from feminist groups and journalist associations in Albania has been rather muted. Zjarr TV has incited little reaction from these organizations.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>\u201cThere is a diversity of choice, and everyone is free to change the channel,\u201d said Leonard Olli, a journalist and PR specialist in the capital, Tirana.<\/p>\n<p>However, Aleksander Cipa, President of the Union of Albanian Journalists, took a more critical stance on the station\u2019s tactic of using half-naked news anchors. \u201cNudity cannot resolve the crisis in the media, which will do anything to survive,\u201d <a href=\"https:\/\/uk.news.yahoo.com\/tv-station-albania-employing-almost-131100709.html\" target=\"_blank\" rel=\"nofollow\">he stated<\/a>.<\/p>\n<div class=\"newsner-article_inside_content\" id=\"newsner-717997071\">\n<p><script class=\"wp-rocket-ignore\"><![CDATA[\n\tyieldWrapper.cmd.push(function() {\n\t\tyieldWrapper.defineSlot({\n\t\t\tid: \"ad-modul_intext_157570_4\",\n\t\t\tadType: 'intext',\n\t\t\ttargeting: {\n\t\t\t\tpagePath: '\/news\/braless-tv-news-anchors-spark-heated-debate\/',pageTitle: 'Braless TV news anchors spark heated debate',pageCategory: 'News',pageLanguage: 'en_US',pageType: 'post',\t\t\t}\n\t\t});\n\t});\n]]><\/script>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-never-short-on-bouquets\">Never short on bouquets<\/h2>\n<p>And in this case, the star of the show, Hoxhaj herself, appeared only mildly fazed by the criticism. In an interview, Hoxhaj states that she hardly pays attention to the endless comments and compliments directed her way.<\/p>\n<p>\u201cWhat matters to me is that I\u2019m doing well, both in my work and in my newfound fame. I live a beautiful life filled with love,\u201d she <a href=\"https:\/\/dritare.net\/greta-hoxha-flet-per-eduard-ndocajn-si-u-ndje-ai-kur-e-intervistova-me-gjoksin-zbuluar\" target=\"_blank\" rel=\"nofollow\">shared<\/a>. <\/p>\n<p>In her neighborhood, everyone adores her, showering her with compliments and closely following her career. Many even offer advice for each episode of her TV show. \u201cI receive countless messages in my inbox, and many viewers call in during the \u2018Zbardhi\u2019 show to compliment me. There\u2019s nothing more wonderful than that! Plus, I\u2019m never short on bouquets of flowers \u2014 not even twice a week!\u201d<\/p>\n<p><strong>Are you a fan of Greta\u2019s unique style, or do you think there should be more boundaries in how anchors present the news? <\/strong><\/p>\n<p><strong>We want to hear from you! Share your thoughts in the comments on Facebook! <\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-read-more\">READ MORE<\/h2>\n<aside class=\"inline-share-buttons hide-on-print style2 \" aria-label=\"Share buttons\">\n        <a target=\"_blank\" onclick=\"return fbs_click(this, 400, 300)\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fen.newsner.com%2Fnews%2Fbraless-tv-news-anchors-spark-heated-debate%2F\" class=\"boxed-icon facebook\"><i class=\"fa fa-facebook\"\/><br \/>\n            Share        <\/a><br \/>\n        <a class=\"boxed-icon pinterest pinterest-share-button\" onclick=\"return pinterestShareHandler()\" style=\"line-height: 50px;\"><i class=\"fa fa-pinterest\" style=\"font-size: 30px\"\/><\/a><br \/>\n\t<\/aside>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>There are many ways to grab attention, but the Albanian TV station Zjarr takes it to a whole new level. A few years ago, their decision to feature braless news &hellip; <\/p>\n","protected":false},"author":1,"featured_media":8727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home"],"_links":{"self":[{"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/8725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8725"}],"version-history":[{"count":1,"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/8725\/revisions"}],"predecessor-version":[{"id":8728,"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/8725\/revisions\/8728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=\/wp\/v2\/media\/8727"}],"wp:attachment":[{"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insightflowmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}